Planning: Representation and Brand Image cont...

As a group, we have come to the conclusion that we are not basing our protagonist of our music video as a stereotype.

We feel that she should be unique and not be seen as someone else. As we are using Florence and the Machine, her brand imagine is also unique, there is nobody like her, which is exactly what we want for our artist.

Florence + The Machine

BRAND IMAGE:

Florence is always changing her image, so that she is not fitting in with any stereotypes what is around at the certain time. From the images below you can see the change within her:

As there is a constant change with her, throughout our music video, we are hopefully going to change the imagine of our protagonist, so that it helps the audience see that she wants to be different from everyone else by dressing differently etc. Her clothes and makeup will reflect this. Linking back to Florence once again, as an artist her face/make-up/mise en scene are always pastel colours. Her make-up is always very pale. As a group, we have decided that our artist will also be pale just like Florence.

her personal brand image: Florence is quirky, unpredictable and unique. She has vibrant red hair to make her stand out from the crowd. She likes to be different from everyone else and doesn't want to fit in with any other artist who is her competition.