Friday, 11 November 2011

Research :Narrative In Music Video

In the majority of music videos they follow a narrative structure. As part of our research, we have been looking at real media examples, which are in the music charts which follow a narrative structure. One of these videos is One Direction - What Makes You Beautiful.


Plot/Narrative:

-       All five of the boys enter the beach with their friends having a good time, alone.
-       On holiday together
-       A group of girls are alone in their cars, going on holiday to the same place as the boys.
-       They all meet up, and go to the beach together (having fun in the sand/sea)
-       Harry confronts a girl, and sings to her, telling her what he thinks of her.
-       Disruption of the video – girls arriving in their beetle car.

Theories:

-       Todorov: equilibrium then disruption and finally re-equilibrium
The equilibrium in the music video is One Direction on holiday with their friends (which are all boys) on the beach having fun. Then suddenly there is a disruption which is the girls turning up and ruining the boy get-together. Finally the re-equilibrium is the boys and girls getting together, at a campfire.

-       Levi- Strauss: this is when there is conflict in the media text
This theory is not used in this video, as they all get along and there is no conflict.

Characters:

-       The boys: dressed like a boy band
-       Very mainstream 

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